The essential trends in digital marketing in 2024 It is crucial to stay informed and anticipate major developments in the field of digital marketing to strengthen online visibility and reach an ever-wider audience. This article presents an overview of the essential trends for the year 2024. Artificial intelligence and conversational tools Artificial intelligence and conversational tools like chatbots are increasingly used to provide answers, recommendations and even create personalized content based on user preferences. Brands must invest in these solutions to facilitate their communication with customers. Interactive and immersive content Interactive and immersive content allows Internet users to have engaging…