The dreams of the Peanut Festival are finally coming true for this family business
CB’s Kettle Korn’s Dream Come True at the Peanut Festival
CB’s Kettle Korn, a family business founded by W.C. Moon and his wife, began its journey in 2011 with the aspiration to make a name for itself in the festival scene. Their ultimate dream finally came true in 2025, with their participation in one of Dothan’s biggest seasonal events, the81st National Peanut Festival

Discover the Peanut Festival, a festive event celebrating peanuts with entertainment, tastings, local products, and activities for the whole family. A delicious outing not to be missed!
W.C. Moon recounts that the idea for CB’s Kettle Korn was born when he and his wife were looking for something to do after their retirement. Their story is much more than a simple business venture; it’s a tale of family solidarity. Children and grandchildren have been involved in the business, strengthening bonds while working together to realize a dream. Their motto: “This is not just a business, it’s a collective effort.” This unwavering support during times of crisis, particularly when facing health challenges, has allowed CB’s not only to survive but to thrive, making their story even more inspiring.Local Flavors at the Heart of the Festival At theGourmet Festival , CB’s Kettle Korn distinguished itself with its diverse flavors reminiscent of the delights of local cuisine. Aromas like dill , Cajun , andbuffalo breath
- are on the menu, offering visitors a unique taste experience. These creations go beyond traditional sweet popcorn; they take you on a true culinary journey, illustrating the company’s commitment to Local Flavors
- . Dill:
- A tangy and fresh flavor that delights thrill-seekers. Cajun:
A spicy blend that evokes the culinary roots of the southern United States. Buffalo Breath: For those who crave intense flavors, this blend is a true challenge for the taste buds. CB’s creation of loaded kettle corn bowls
also garnered attention. These bowls, piled high with sweet and savory toppings and drizzled with chocolate, became a festival staple, allowing visitors to savor
Traditional Sweetness
while exploring their culinary creativity.
| The Importance of Community in CB’s Success | Community support is a central pillar in CB’s success. For years, Moon expressed his desire to be present at the National Peanut Festival. Although he was denied access in the past, it didn’t crush his dream. On the contrary, it strengthened his resolve. The support of his loved ones every step of the way helped transform a family passion into a recognized brand. Local fairs and events, like the Peanut Festival, are more than just commercial platforms. They are a meeting place for entrepreneurs and consumers, fostering relationships that thrive on mutual support. CB’s Kettle Korn perfectly illustrates this, as many members of the Moon family are now joining the team to bring this initiative to life. | ||
|---|---|---|---|
| Year | Event | Number of Attendees | Notable Success |
| 2025 | National Peanut Festival | Over 100,000 | Introduction of New Popcorn Flavors |
| 2024 | Peanut Festival | 75,000 | Participation cancelled due to health reasons |
2023
Local Festival50,000 Recognition of Community Engagement

The road to success is often paved with obstacles, but the willingness to overcome these challenges is what sets CB’s Kettle Korn apart from other small businesses. In 2025, after years of striving to be included in the festival, the family finally saw their patience rewarded. This underscores the importance of family commitment and resilience; the
Peanut Passion of Moon and his team reflects this commitment to being relevant within their community.
Join us at the Peanut Festival, a festive event dedicated to peanuts with tastings, family activities, and culinary discoveries. Perfect for the whole family! The emotions and passion behind the festival Each festival is more than just a gathering; it’s a celebration of the community’s traditions, flavors, and passions. The Peanut Festival is a place of sharing where thousands of families, like Moon’s, come together to celebrate their identity through activities, music, and of course, food. This family business has navigated through ups and downs, proving that family and community values are invaluable assets in the business world. Emotions are at the heart of every interaction at the festival. Whether it’s enjoying a
- Traditional Treat
- with family or admiring the diverse talents of the exhibitors, the event celebrates community spirit. For many, this variety of experiences makes for a true family celebration; it’s a time when everyone can come together around the
- Crunchy Delights
and Local Flavors that the region is famous for.
Cooking workshops for children and adults.
Recipe contests to promote creativity.
| Traditional musical entertainment enriching the atmosphere. | Events like these also play a crucial role in local economic development, stimulating the passion of artisans and producers such as | Peanut Artisan |
|---|---|---|
| who strive to raise the quality and authenticity of the products offered. | The journey and bright future of CB’s Kettle Korn | CB’s Kettle Korn’s journey is representative of the spirit of perseverance and dedication that prevails in the entrepreneurial world. Looking to the future, W.C. Moon and his family aim to not only maintain their presence at the festival, but also expand their product line, while continuing to actively engage in the community. The vision for the future includes collaborations with other local entrepreneurs and showcasing their artisanal products, creating a friendly ecosystem for all. |
| The success of the festival has allowed CB’s to consider opportunities to expand to other events in the region and beyond. This dynamic of growth, combined with their desire to remain close to family values, plants the seeds of a promising future. The message of resilience and passion for peanuts, embodied by the Moon family, is an example to follow for other businesses that aspire to find a place in the dynamic world of local entrepreneurship. | Objective | Strategy |
| Expected impact | Expansion of the range | Creation of new flavors |


