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LinkedIn: why use the carousel?

By Étienne Vaillant2 min read
LinkedIn: why use the carousel?

LinkedIn is a professional social network widely used by businesses and professionals. It allows you to share professional information, connect with other professionals and discover new business opportunities. One of the great features of LinkedIn is the carousel, which allows you to create and share engaging visual content with other users.

A LinkedIn carousel is a series of slides or images that you can share on your profile or company page. Each slide can contain text, images, videos, links, or any other type of visual content. As a user scrolls through the carousel, they can view each slide and interact with them by clicking links or liking and commenting on the content.

There are several reasons to use a LinkedIn carousel to share content with your professional network:

  1. Grab attention: Carousels are more visually appealing than simple text posts. They can capture the attention of your contacts and encourage them to interact with your content.

  2. Tell a story: With a carousel, you can tell a story or present a series of information in a more structured and coherent way. Users can scroll through slides to follow the flow of your content.

  3. Highlight your expertise: The carousel allows you to showcase your skills and expertise by sharing useful and relevant information. You can show examples of your work, present case studies, or give tips and tricks to your network.

  4. Promote your products or services: If you are a business, you can use a carousel to promote your products or services in a more visual and engaging way. You can show images of your products, explain their features, or share customer testimonials.

  5. Drive traffic to your website: By including links in your carousel, you can encourage users to visit your website or other relevant pages. This can help you drive traffic to your site and increase visibility for your business.

To create a LinkedIn carousel, follow these simple steps:

  1. Go to your LinkedIn profile or company page.
  2. Click on the “Create Post” or “Write Article” option.
  3. Select the “Carousel” option among the different content types.
  4. Add the slides to your carousel by uploading images, inserting text, or adding links.
  5. Personalize each slide by changing the layout, colors or fonts.
  6. Preview your carousel to make sure everything is in order.
  7. Post your carousel to your profile or business page.

You can also promote your carousel by sharing it in relevant groups, sending it to your contacts, or pinning it to the top of your profile.

Conclusion

The LinkedIn Carousel is a great tool for sharing engaging visual content with your professional network. It allows you to attract attention, tell a story, showcase your expertise, promote your products or services and drive traffic to your website. By using the simple steps to create a carousel, you can make the most of this feature and improve your presence on LinkedIn.

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