Define your concept The first step to creating an online sales site is to define your concept. This involves determining what you will sell, who your target audience will be, and how you will position yourself in the market. Here are the key steps to help you define your concept. 1. Identify your niche To define your concept, start by identifying your niche. What makes your product or service unique? What is its value proposition? Identify the unique features of your product or service, the problems it solves for your customers, and the advantages it offers over the competition. 2.…