Virtual commerce: a new way of shopping online Virtual commerce, also called e-commerce, has seen significant growth in recent years. More and more consumers prefer to shop online rather than going to physical stores. This trend has transformed the shopping landscape and created a new way of consuming. An endless offer just a click away Previously, consumers were limited by the offers available in their region or country. They had to go to physical stores and adapt to opening hours to find what they needed. With virtual commerce, these constraints have disappeared. Consumers can now access an unlimited offer in…