Determine the main objectives of your e-commerce site When you create an e-commerce site, it is important to clearly define your objectives. You need to know what you want to accomplish with your site. Here are some common goals for an e-commerce site: Increase online sales Expand your customer base Strengthen your brand image Improve customer satisfaction Set specific, measurable goals Once you have determined your main goals, it is important to make them specific and measurable. Here are some examples of specific and measurable objectives: Increase online sales by 10% over the next six months Obtain 100 new customers…